{"id":1041,"date":"2023-03-08T12:25:56","date_gmt":"2023-03-08T15:25:56","guid":{"rendered":"https:\/\/bradda.design\/blog\/?page_id=1041"},"modified":"2023-03-15T19:25:41","modified_gmt":"2023-03-15T22:25:41","slug":"blog","status":"publish","type":"page","link":"https:\/\/bradda.design\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tArquitetura de Marcas: se organizar direitinho, todo mundo ganha.\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t
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Hoje o assunto \u00e9 estrat\u00e9gico e de muito valor tanto para empreendedores quanto para entusiastas e profissionais de branding: Arquitetura de Marcas O que \u00e9 e para que serve? Esse \u00e9 um conceito fundamental quando<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tcontinue lendo \u00bb \t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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n\u00f3s acreditamos que:<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Marcas s\u00e3o todas as a\u00e7\u00f5es de um neg\u00f3cio que ganham vida atrav\u00e9s do contato com o consumidor. \n\nSe gerenciadas de forma inteligente, geram identifica\u00e7\u00e3o, diferencia\u00e7\u00e3o e valor.\"<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEbook Naming Calm\u00f4\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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No universo do branding, existem marcas para todos os estilos e propostas. Por\u00e9m, em qualquer cen\u00e1rio, uma marca bem constru\u00edda \u00e9 aquela que sabe comunicar<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tNaming: Como criar o nome certo para sua empresa\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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O naming pode ser uma das mais importantes pe\u00e7as no processo de branding. Geralmente \u00e9 o nome que inicia a conversa com o usu\u00e1rio e estar\u00e1 sempre na mente dele em todas as experi\u00eancias que ele ter\u00e1 com a marca.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tA nova identidade visual da Bradda e porque as marcas se atualizam\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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No m\u00eas de mar\u00e7o, vivemos um momento especial por aqui: a celebra\u00e7\u00e3o de nossos 9 anos de exist\u00eancia. E n\u00f3s aproveitamos essa comemora\u00e7\u00e3o para anunciar a<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tProp\u00f3sito: uma palavra para grandes resultados\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Prop\u00f3sito \u00e9 um assunto que voc\u00ea provavelmente tem ouvido falar com frequ\u00eancia nos \u00faltimos tempos. Mas voc\u00ea j\u00e1 parou para pensar como essa simples palavra pode<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t9 coisas que aprendemos em 9 anos trabalhando com design e branding\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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No dia 14 de mar\u00e7o de 2022, a Bradda comemorou 9 anos de exist\u00eancia, 9 anos atuando com design e branding. De uma ideia de<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tIdentidade Visual: Quem n\u00e3o \u00e9 visto n\u00e3o \u00e9 lembrado\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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N\u00e3o h\u00e1 d\u00favidas, a identidade visual \u00e9 um recurso fundamental para qualquer marca. Ela serve para a identifica\u00e7\u00e3o e diferencia\u00e7\u00e3o de uma organiza\u00e7\u00e3o, pessoa ou servi\u00e7o no<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tO que \u00e9 tagline? Tudo o que voc\u00ea precisa saber!\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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J\u00e1 pensou em identificar a ess\u00eancia de uma marca somente com uma frase? Essa \u00e9 a proposta da tagline. Bastante ligada ao aspecto emocional de um<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tTudo sobre Slogan: o que \u00e9, para que serve e como criar o seu\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Quando pensamos em algumas marcas, muitas vezes, lembramos automaticamente de frases curtas, que representam a empresa de alguma forma. Essa pequena frase representativa \u00e9 o<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tO que \u00e9 branding e como ele fortalece marcas?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Como voc\u00ea j\u00e1 deve saber, Branding \u00e9 nossa especialidade. E talvez voc\u00ea tamb\u00e9m tenha a ideia de que este conceito est\u00e1 relacionado \u00e0 constru\u00e7\u00e3o de<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tComo motivar sua equipe atrav\u00e9s da marca\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Muitos gestores se perguntam como motivar sua equipe, mas poucos percebem que a marca pode ser o fio condutor de tudo isso.   Em um primeiro momento, essa afirma\u00e7\u00e3o<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t

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Confira tamb\u00e9m:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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[ebook] Naming - O processo estrat\u00e9gico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBaixe o ebook gr\u00e1tis!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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[ebook] O que \u00e9 Branding?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBaixe o ebook gr\u00e1tis!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

n\u00f3s acreditamos que: “Marcas s\u00e3o todas as a\u00e7\u00f5es de um neg\u00f3cio que ganham vida atrav\u00e9s do contato com o consumidor. Se gerenciadas de forma inteligente, geram identifica\u00e7\u00e3o, diferencia\u00e7\u00e3o e valor.” Confira tamb\u00e9m: [ebook] Naming – O processo estrat\u00e9gico Baixe o ebook gr\u00e1tis! [ebook] O que \u00e9 Branding? Baixe o ebook gr\u00e1tis!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1041","page","type-page","status-publish","hentry"],"yoast_head":"\nBlog - Bradda Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bradda.design\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - Bradda Design\" \/>\n<meta property=\"og:description\" content=\"n\u00f3s acreditamos que: “Marcas s\u00e3o todas as a\u00e7\u00f5es de um neg\u00f3cio que ganham vida atrav\u00e9s do contato com o consumidor. Se gerenciadas de forma inteligente, geram identifica\u00e7\u00e3o, diferencia\u00e7\u00e3o e valor.” Confira tamb\u00e9m: [ebook] Naming – O processo estrat\u00e9gico Baixe o ebook gr\u00e1tis! [ebook] O que \u00e9 Branding? Baixe o ebook gr\u00e1tis!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bradda.design\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Bradda Design\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T22:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bradda.design\/blog\/wp-content\/uploads\/2023\/03\/ebook_naming_chamada.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bradda.design\/blog\/\",\"url\":\"https:\/\/bradda.design\/blog\/\",\"name\":\"Blog - Bradda Design\",\"isPartOf\":{\"@id\":\"https:\/\/bradda.design\/blog\/#website\"},\"datePublished\":\"2023-03-08T15:25:56+00:00\",\"dateModified\":\"2023-03-15T22:25:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bradda.design\/blog\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bradda.design\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bradda.design\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/bradda.design\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bradda.design\/blog\/#website\",\"url\":\"https:\/\/bradda.design\/blog\/\",\"name\":\"Bradda Design\",\"description\":\"Branding Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bradda.design\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog - Bradda Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bradda.design\/blog\/","og_locale":"pt_BR","og_type":"article","og_title":"Blog - Bradda Design","og_description":"n\u00f3s acreditamos que: “Marcas s\u00e3o todas as a\u00e7\u00f5es de um neg\u00f3cio que ganham vida atrav\u00e9s do contato com o consumidor. Se gerenciadas de forma inteligente, geram identifica\u00e7\u00e3o, diferencia\u00e7\u00e3o e valor.” Confira tamb\u00e9m: [ebook] Naming – O processo estrat\u00e9gico Baixe o ebook gr\u00e1tis! [ebook] O que \u00e9 Branding? Baixe o ebook gr\u00e1tis!","og_url":"https:\/\/bradda.design\/blog\/","og_site_name":"Bradda Design","article_modified_time":"2023-03-15T22:25:41+00:00","og_image":[{"url":"https:\/\/bradda.design\/blog\/wp-content\/uploads\/2023\/03\/ebook_naming_chamada.jpg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bradda.design\/blog\/","url":"https:\/\/bradda.design\/blog\/","name":"Blog - Bradda Design","isPartOf":{"@id":"https:\/\/bradda.design\/blog\/#website"},"datePublished":"2023-03-08T15:25:56+00:00","dateModified":"2023-03-15T22:25:41+00:00","breadcrumb":{"@id":"https:\/\/bradda.design\/blog\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bradda.design\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bradda.design\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/bradda.design\/blog\/"},{"@type":"ListItem","position":2,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/bradda.design\/blog\/#website","url":"https:\/\/bradda.design\/blog\/","name":"Bradda Design","description":"Branding Studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bradda.design\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/pages\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":64,"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/pages\/1041\/revisions"}],"predecessor-version":[{"id":1369,"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/pages\/1041\/revisions\/1369"}],"wp:attachment":[{"href":"https:\/\/bradda.design\/blog\/wp-json\/wp\/v2\/media?parent=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}